In our experience, long term competitiveness is achieved by businesses which are able to adapt to changing circumstances better than their competition.
When looking into how they manage that level of competitiveness, typically, we find it is because they have a consistently high level of organisational health – a result of superior standards of Internal Alignment of all business activities, Quality of Execution throughout the organisation and an External Business Focus that utilises what is happening in the broader business environment to its advantage.
Internal alignment within your business produces:
• Shared objectives, supported by the culture and climate of the organization and meaningful to each employee
• Energy and efforts of all staff focused on achievement of business goals
• Increased contribution of all staff to productivity and delivery of results
• Improved bottom line
Quality of execution results in:
• Right first time – minimal levels of rework
• Consistently high quality of delivery (in all aspects of the business – internal & external)
• High client satisfaction
• Great reputation
• Winning/retaining clients easily
• Recruiting/retaining the right talent
External business focus delivers:
• High quality engagement with customers, suppliers, partners, etc
• Continual drive for value
• Ability to tailor current and future offerings to the market
• Continued competitive growth
As the results above are usually extremely interesting for business leaders, we place our focus on long term competitiveness when working with clients.